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Media Entrepreneur and Management Fundamentals  
 

 
 
Taught to BCST 3E and 3F

This is the homepage for Media Entrepreneur and Management Fundamentals taught to Broadcast and online Journalism diploma and students

Course Description

This course looks at the business side of Journalism. It is to give the student practical experience and confidence in handling the business side of being a free-lance journalist, independent documentary producer and the business skills of a program director. Business cases and industry speakers will cover topics such as finance and budgeting, personnel, production costs, marketing, and general management. Acquaints the student with management decision-making and effective verbal and written business analysis. Students will learn the basics of developing a business plan specific to the broadcast and media industry. Prerequisite: Completion of levels 1 and 2 of the Broadcast and Online Journalism program or permission of Program Head

 

Course Goals

This course has three basic goals:

  1. First, as Journalists, it is important to understand some basics of economics and business. A vast majority of news stories will have links to corporations, governments and the economy.
  2. Second, in the ever changing digital world, we are seeing the decline of the large organization and the rise of independent, free-lance contractors. You will likely find yourself in a position where you are operating as your own small business. There are fundamentals of being self-employed that are required knowledege. This course will help you build these tools.
  3. Finally, some graduates of the Broadcast and online Journalism diploma program may choose to carry on into the BBA degree completion program at BCIT. The content of this course helps give some of the foundational knowledge required in BBA courses.

Course Learning Outcomes

 

Upon successful completion of this course, the student will be able to

1. Describe the major characteristics that underlie business success and failure.

2. Identify and compare broad-based strategy options for the entrepreneurial venture.

3. Develop the components of a business plan, in whole and in part, to describe the growth of a business opportunity from concept to operating business.

4. Discuss the types of information needed to evaluate competition. Explain how competitive strategies are evaluated and analyzed.

5. Describe the characteristics and value of a strong management team.

6. Describe the purpose, content, and application of the Pro-Forma Income Statement, Cash Flow Statement and Balance Sheet.

7. Define and select the most realistic form(s) of financing for a business.

8. Examine selective techniques, which aid in strategic decision-making.



 



Kevin Wainwright kevin@bcitsitecentre.ca

   SE10 100

 

Recomended:

Crossan, Fry, Killing. Stratetic Analysis and Action. ( 8th edition or higher) Prentice Hall.

 
Evaluation Criteria        
Class Participation 20%
Assignments 20%
Major project 40%
Exam(s) 20%